It all started in 2004, when the Algerian company EURL SATEREX, specialising in the manufacture of electronic products, household appliances and telephones, was founded.
More than fifteen years later, IRIS has become the forerunner in the electronics and consumer appliance industry, but also the uncontested Number 1 in the Television segment.
This industrial cluster that IRIS has built, has diversified its activities and expanded its portfolio, going from household appliances to the electronic complex to the tyre industry, a giant and well thought-out project, ranking first in Algeria and third in Africa.